Today, another interested family left your website—and you never knew their names. Time to offer something new!

Example of a school website inviting prospective families to connect by text with a current parent
Whether it’s one family a week or twenty, prospective parents are leaving your website never to return. With ParentLead you can offer a new engagement option they'll act on: A way to meet a current parent. Meanwhile, you capture leads before they disappear.
Test It With Your Team in 30 Minutes →

30-minute live internal team test. No commitment.

How It Works

Three Simple Steps to Turn Anonymous Interest Into an Engaged Prospect

A researching family sees your invitation, voluntarily starts a no-pressure text conversation with a current parent, and becomes known to admissions. Click the invitation in step one to try it yourself.

1. Invite Prospective Families

Brookstone School invitation to talk with a current parent

2. They Text a Current Parent

Brookstone Academy parent text conversation

3. Admissions Gains a Known Prospect

What the school learns

  • The family opts in and becomes a known prospective family.
  • Admissions receives contact information and child's grade.
  • The conversation reveals questions and concerns influencing the family.
  • Admissions can follow the conversation and engage when appropriate.
Schedule a 30-Minute Internal Team Test →
Evaluate It on a 30-Minute Video Call.Bring three staff members to a 30-minute meeting and experience the full process.
Bring Your Phones.You’ll create a live text conversation so you can see how it works for your school. We'll answer all your questions.
No Commitment.Your test will show you everything—especially how easy it is to start and run.
If It Makes Sense, Continue Free for 90 Days.Your meeting qualifies you for a free 90-day live pilot at your school.
An Invitation Asking Two Colleagues to Join the Test

“Many families research our school anonymously and then leave before they inquire or visit. They’re essentially hidden prospects—interested families who only know us by what they see online. We have an opportunity to invite those families to get to know our community more directly.

One practical way to do that is ParentLead. It gives prospective parents a simple way to ask current parents questions by text—helping families get a current parent’s real-world view while giving us a chance to turn those hidden prospects into known, engaged families.

I’d like to schedule a 30-minute live internal test with ParentLead. I need two other people to join me to role-play a text conversation. If we all agree it makes sense, we can continue with a free 90-day pilot and use our own data to see whether ParentLead helps us engage more prospective families. Can you join me as one of the two testers?”

See How ParentLead Works With Your Own Team in Just 30 Minutes

Give us 30 minutes and three people from your team. We’ll set up your school and run a live internal ParentLead text conversation. If it makes sense for your team, you can continue with a free 90-day pilot.

Schedule a 30-Minute Live Test →
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